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TRENDS | 27.10.2024

COCOONING COATS

The new sanctuary in a world of overload.

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There's something deeply appealing about wrapping yourself in a sumptuous wool coat on a chilly morning, its generous folds creating a personal sanctuary as you watch the world go by from your window seat. This desire to create a protective, comfortable space around ourselves isn't just a passing fancy—it's a phenomenon known as "cocooning," and it's been quietly shaping our lives for longer than you might think.

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From Concept to Comfort

Du Concept au Confort

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In the bustling 1980s, when shoulder pads were high and ambitions even higher, trend forecaster Faith Popcorn noticed something interesting: people were increasingly seeking refuge from the chaos of the outside world within their homes. She called this behavior "cocooning," and little did she know how prophetic this observation would become in our hyper-connected modern world. But the story of cocooning in fashion actually begins even earlier, with a revolutionary designer who dared to imagine women's clothing as a form of comfort rather than constraint. In 1911, Paul Poiret introduced what would become known as the "cocoon coat"—a dramatic departure from the corseted silhouettes of the time. Picture a graceful, kimono-inspired creation that enveloped its wearer in an elegant embrace. With its dropped shoulders, rounded silhouette, and innovative draping techniques, Poiret's cocoon coat offered both freedom of movement and a sense of protected luxury. It was nothing short of revolutionary.

Title

TRENDS | 27.10.2024

COCOONING COATS

The new sanctuary in a world of overload.

Title