The Heimstone Tour de France


In case you missed the information: in 2020, Heimstone is off on its own Tour de France!

We have been thinking about this project for several months. We wanted to get out of our Parisian boutique and go on an adventure to come meet you all.

Meet you but above all introduce you to Heimstone properly.

Heimstone was born 13 years ago in Paris, and if it is always such a pleasure to welcome you into our historical boutique on rue du Cherche-Midi, we know that many of you are following us, encourage our work and love our collections from many places in France, without being able to travel to the heart of Paris.

So this year, we really wanted to come introduce you to our SS20 Fortune Cookie collection in person, to allow you to try it. This is when Heimstone and its silhouettes do come to life.

And for those of you who have only recently discovered our brand, this series of meet ups is the perfect opportunity to introduce you to the essence and singularity of our brand, my inspirations behind our exclusive prints, our iconic silhouettes and new designs.

Next stops: Marseille from March 5th to 7th at Blanc Crème, Lyon from April 9th to 11th at No Bad Day, Bordeaux from May 14th to 16th at Inside Closet. We will certainly keep touring next fall, probably in Lille? Where would you like us to go next? Do not hesitate to leave a comment here! 

On top of giving you the ability to purchase your favorite designs, I also wanted to take the opportunity of these pop-ups to open discussions around the subjects I hold dear. Actually, about everything we share on this online journal Empower Women Through Creativity since we launched it.

This is why all our stops will start on Thursday evening (except for Bordeaux, we will organize our evening on Friday) with a free meet-up, accessible upon registration. We will of course take you through the history of Heimstone and tell you all about our ongoing projects. So don’t be shy and get ready with any questions you may have! Click on this link to register for the evening of March 5th in Marseille. We can welcome up to 60 people, so chop chop.

On the same night, you will already be able to discover the selection of pieces from our new collection.

The morning after, everyone is welcome to come on Friday (11am to 7pm) and Saturday (10am to 6pm). A whole program for very Heimstone weekends.

Our dear winning team will be there with me: Marine, our store and wholesale manager, and Pauline, our head of marketing and communication, will travel these few thousands kilometers with me. They will be the ones welcoming you on Fridays and Saturdays.

We hope to see many of you, we cannot wait!


  • casalou

    à sanary/mer !

  • CApel

    Toulouse aussi??🤞🏼

  • Pauline

    Est ce que Londres fera partie du Heimstone tour en 2020 :)?

  • MEl DElanoue

    Ce serait un très grand plaisir que vous passiez par Nantes aussi….

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