Heimstone introduces its new capsule AW19/20: The Sirens' song.
Ever since she has lived in New-York, Alix Petit, founder of Heimstone, has been dreaming of fueling Paris streets with this same democratized way of wearing streetwear casually. But the Heimstone way.
Composed by three pieces made of ivory fleece embroidered with golden thread, the silhouettes, that may seem like sport clothes, actually are very chic. The embroideries, handmade in India where the craftmanship is stunning, represent Zeus and Poseidon, fighting for their wonderful mermaid.
"I like to wear my workout clothes just like regular daily clothes. All you need is the good accessories. What used to be a simple sweatsuit instantly turns into a suit." Alix, Heimstone founder and creative director.