ABOUT HEIMSTONE
WHO WE ARE
Heimstone is a Parisian fashion brand founded by Alix Petit, built on bold creativity and effortless self-expression. Each collection blends innovative design with a distinct, modern vision.
WHAT WE BELIEVE
Sustainability is integral to our process. We produce in limited quantities, selecting responsible materials and European ateliers to minimize our impact. Explore our RSE program.
OUR AESTHETIC
We create bold, contrast-driven designs that blend textures, prints, and unexpected details—crafted with intention to inspire individuality and creative self-expression.
CIRCULARITY
Through our TIMELESS program, we extend the life of our pieces, offering a buy-back service that encourages mindful consumption.
CREATIVE DIRECTOR | Alix Petit
“Nourished by my travels and driven by my passions—brutalist architecture, modern art, and athleticism—I founded Heimstone in 2007 with a clear vision: to create a brand that empowers and emboldens those who wear it. Heimstone is more than fashion; it’s a statement of strength, individuality, and creative freedom.
Every print and fabric is uniquely designed in-house, a reflection of my inspirations and personal journey. Guided by my brush, my experiences, and my imagination, I shape collections that defy fleeting trends, embracing a sense of timelessness. At Heimstone, fashion isn’t about following—it’s about leading, pushing boundaries, and inspiring new ways of self-expression.”
