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THE HEIMSTONE MAGAZINE +

NEWS | 17.01. 2025

CAPSULE 1 | RUBIS

A glimpse of Alix Petit's mood-board, collection highlights & inspiration.
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 AI generated campaign by The Refreshment Club

Using real looks shot by Antoine Blanche
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A MESSAGE FROM ALIX PETIT

The first capsule, Rubis, embodies a fresh start to the year—an invitation to reinvent oneself, embrace contradictions, and unveil a renewed version of individuality. Like the precious stone it is named after, this collection stands out with its brilliance, depth, and intensity, playing with deep red tones that exude a sense of power and sensuality. The silhouettes blur the boundaries between a bold, masculine wardrobe and a delicate, timeless femininity with an airy, ethereal touch. Our latest wardrobe collection introduces eleven carefully crafted pieces that blend romance with bold sophistication. Among the highlights is the Angus Blazer, a design inspired by the fearless businesswomen of Wall Street. With its masculine cut, bold shoulder pads, and a sharply structured silhouette, the Angus Blazer is a modern 

reinterpretation of power dressing, exuding confidence and elegance. The blazer’s creation is a testament to the craftsmanship at Heimstone’s core. In April 2024, pattern maker Tafida meticulously brought this piece to life in our Parisian studio, reflecting the precision and artistry behind every detail.

 

For 15 years, Heimstone has remained dedicated to creating unique designs and signature cuts that defy conventional trends. This philosophy is embedded in the new collection, offering pieces that reflect individuality and timelessness, staying true to the brand’s founding principles.
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DESIGN DEVELOPMENT 

SS25 CAPSULE 1 | RUBIS
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PRINTS & TEXTURES OF THE COLLECTION

At the heart of this capsule lies a tapestry of innovation and artistry, brought to life through four exceptional new fabrics. These materials weave a narrative where textures and colours unite to craft silhouettes that are as distinctive as they are captivating. Taking center stage is the exclusive Fish Tank print, a design that epitomizes creativity and elegance. Hand-drawn by Alix Petit, this unique motif serves as the unifying thread of the collection. Its intricate sky-blue lines dance across a striking deep red background, evoking a sense of movement and depth, much like the ripples of water in a serene tank. 

 

This signature design is brought to life on a remarkable new fabric, expertly woven entirely in France. With its flawless craftsmanship and vibrant hues, it encapsulates the spirit of the capsule—a seamless blend of 

artistry, innovation, and the timeless charm of French savoir-faire. Crafted entirely in France, in the picturesque town of Panissières, Loire, every step of its creation reflects a commitment to quality and sustainability. The warp is composed of GRS-certified recycled polyester threads, intricately woven at a density of 45 threads per centimeter. 

 

Meanwhile, the weft, made from GOTS-certified organic cotton sourced from Portugal, boasts an impressive 60 threads per centimeter. The result is a fabric that not only feels remarkable but also upholds the highest standards of eco-conscious production, ensuring that beauty and responsibility go hand in hand. A true testament to the Heimstone ethos: timeless elegance with a modern, sustainable edge.
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COLLECTION HIGHLIGHTS 

SS25 CAPSULE 1 | RUBI

LOOK 01 

LOOK 01

LOOK 2

LOOK 2

LOOK 3

LOOK 3

LOOK 4

LOOK 4

LOOK 5

LOOK 5
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