Title

SHOP

NEWS
Title

"BLACK LIGHT"

Sixth Capsule from Collection SS25
Title

Our new spring capsule, Black Light, reimagines leopard print in bold shades of yellow and black—a graphic, urban collection designed for...

Read Now

By Heimstone

20-03- 2025

NEWS
Title

"PAGE BLANCHE"

Fifth Capsule from Collection SS25
Title

Page Blanche is Heimstone’s new wedding capsule, inspired by the very essence of stories and promises: paper. Whether absorbent like blotting paper...

Read Now

By Heimstone

05-02- 2025

NEWS
Title

CAPSULE 4 "VAULT"

Fourth Capsule from Collection SS25
Title

Capsule 4, Vault, marks the launch of our first spring collection, a return to light through a wardrobe that embraces a liberated sense of style...

By Heimstone

17-01- 2025

NEWS
Title

CAPSULE 1 "RUBIS"

First Capsule from Collection SS25
Title

The first capsule, Rubis, embodies a fresh start to the year—an invitation to reinvent oneself, embrace contradictions, and unveil a renewed version of individuality. Like the precious stone it is...

Read Now

By Heimstone

17-01- 2025

NEWS
Title

CAPSULE 3 "VALENTIN"

Third Capsule from Collection SS25
Title

The Saint-Valentin collection is a love letter to the opulent, high-stakes glamour of American casinos—an enchanting world where decadence meets...

Read Now

By Heimstone

15-02- 2025

NEWS
Title

CAPSULE 2 "QUARTZ"

Second Capsule from Collection SS25
Title

The second capsule of the Summer 2025 collection, named Quartz, was designed in perfect harmony with Rubis, our first capsule. While Rubis evokes warmth, Quartz celebrates...

Read Now

By Heimstone

05-02- 2025

OPINION
Title

CONSUMPTION ERA

An article written by Alix Petit on rethinking consumption.
Title

Once, consumption was about ownership. Today? Consuming feels lighter, faster, less grounded—something else entirely. We scroll, we like, we save. We “consume” not with our hands...

Read Now

By Alix Petit

24-11- 2024

DIALOGUE
Title

“RESILIENCE”

Alix Petit on Creativity and Evolution with ALI DI FIRENZE
Title

Resilience- Alix’s guiding word for this episode, celebrating strength through creativity and individuality. In a dialogue with Alice Cheron of ALI DI FIRENZE, Alix Petit  shares...

Read Now

By Alix Petit 

17-11- 2024

WELLNESS
Title

WELL-BEING

How Discipline and Commitment Transform Our Lives.
Title

In this series of articles on well-being, nutrition, and mental health, I invite you to explore themes that are close to my heart. These are vast, sometimes complex topics that...

Read Now

By Alix Petit

10-11- 2024

OPINION
Title

DANCING ON QUICKSAND

The art of staying upright in a tumbling world.
Title

Am I the only one who feels like the world has gone mad? In a world that seems to shift beneath our feet daily, global challenges are many – climate change, geopolitical instability...

Read Now

By Alix Petit

06-10- 2024

DIALOGUE
Title

EMPOWERED BY PURPOSE

Building a Bold, Resilient Brand.
Title

On this episode of The Bold Way Podcast, hosted by Adrien Garcia, Alix takes us behind the scenes of her business journey, sharing both her triumphs and her challenges. She reveals how...

Read Now

By Alix Petit

29-10- 2024

DIALOGUE
Title

NOT AI-FRAID

E. Mills interviews Creative Lead of The Refreshment Club™ O. Keçe.
Title

In this edition of Dialogue E. Mills, an artist and Dean at Parsons Paris, chats with O. Keçe Founder of The Refreshment Club about his perspective and experience with generative AI...

Read Now

By Heimstone

20-10- 2024

DIALOGUE
Title

DIGITAL INNOVATION & AI

Alix Petit talks to landing partners about sustainable luxury 
Title

Hosted by Astrid Lefevre and offered by Landing Partners, in this episode, Alix discusses HEIMSTONE's approach to sustainable luxury fashion, revealing strategies that blend creativity...

Listen Now

By Alix Petit

12-09- 2024

DIALOGUE
Title

MY IMPORTANT ROLE

 Alix takes us inside the world of actress Mickey Sumner.
Title

For Apero Magazine, I want to hand the mic to the inspiring individuals who have shaped my journey, whether from a distance or up close. This first conversation is with...

Read Now

By Heimstone 

29-09- 2024

WELLNESS
Title

THE BEAUTIFUL BALANCE

The art of spinning plates. By Alix Petit
Title

A few weeks ago, I received many questions about my “beauty routine”: how I got back in shape after my second pregnancy, how often I work out, and which beauty products I use. To address...

Read Now

By Alix Petit 

22-09- 2024

DIALOGUE
Title

THE TURNING POINT

How changing course leads to growth.
Title

Hosted by Paulette Grisoni, La Leçon offers an insightful look into Alix Petit’s journey with Heimstone. In this episode, Alix opens up about the challenges she faced building her brand...

Listen Now

By Alix Petit

15-11- 2019

OPINION
Title

THE TIP OF THE ICEBERG

What lies beneath. 
Title

I am often asked how my collections are born and I never really know how to answer this question because they are all related: I do not know when they start or...

Read Now

By Alix Petit 

12-09- 2023

OPINION
Title

NOT JUST A PRETTY PRINT

Determination, creativity & Cashflow. 
Title

I want to share with you one of the most intense, restless, and terrifying experiences of my life: entrepreneurship and my journey with Heimstone. I’m often asked how I started...

Read Now

By Alix Petit 

05-04- 2023

NEWS
Title

WARDROBE FOUR

Fourth Capsule AW’24’25  Collection “35”
Title

Heimstone’s 4th wardrobe bursts into this collection like a clap of thunder, a dazzling flash, a powerful and unforgettable short circuit. I envisioned this capsule in vibrant colors, where...

By Heimstone

03-11- 2024

NEWS
Title

WARDROBE THREE

Third Capsule AW’24’25  Collection “35”
Title

For this new collection, we chose the leopard pattern as a tribute to universal and timeless power and elegance. Without any sexy or feminist undertones, this capsule offers a bold silhouette....

 

By Heimstone

17-10- 2024

NEWS
Title

WARDROBE FIVE

Fifth Capsule AW’24’25  Collection “35”
Title

Wardrobe 5, our Holiday capsule, sits at the intersection of multiple inspirations, interpreting the polar cold, ice, and the prismatic play of light that emanates from them through four...

By Heimstone

28-11- 2024

NEWS
Title

WARDROBE ONE

First Capsule AW’24’25  Collection “35”
Title

This first capsule evokes the blend of traditional and modern influences through a variety of fabrics that both contrast and complement each other. The colour palette is...

By Heimstone

26-08- 2024

NEWS
Title

WARDROBE TWO

Second Capsule AW’24’25  Collection “35”
Title

The second capsule draws its inspiration from the richness and cultural diversity of our world. Without prejudice or appropriation, it showcases textile inspirations from all corners of... 

By Heimstone

17-09- 2024