CEO & Creative Director
In 2007, inspired by travels and driven by her personal desires, Alix launched Heimstone with the dream of creating a brand that empower women.
Her goal ? That girls wear dresses like you wear a pair of jeans.
In each of her collections, she declines her uninhibited creativity, her love of textile work and her passion for print.
Léa started as an intern 3 years ago. She now works alongside Alix for all Heimstone's collection. She is the ones creating all prototypes before a collection takes form. Alix gives a precious brief to Léa: her sketches, drawings, paintings, color samples, fabrics, inspirations. This is when our capsules start to come to life... and when Léa channels all her creative effervescence.
Laura is the youngest of the team. She joined Heimstone less than 2 years ago. She assists Léa in the creation of the collection. Alix explains the style and the looks that have matured in her head, Léa orders her ideas to ensure coherence, Laura goes in search of the appropriate supplies. Hours of exchanges later, the collection is born on paper, cut into capsules, each one a reflection of an inspired story. Without her, you wouldn't be this rich in terms of textile.
Anastasia Di Robertis
She joined the Heimstone team 5 years ago as a intern and with her knowleadge and her drive, she became the Production Director.
She is the one and only that allows the collection to become alive and product all quantities. Without her, you wouldn't be able to add the Heimstone pieces to your wardrobe.
Zeynep is Anastasia's right-hand woman. She joined the Heimstone team less than 2 years ago. She is the sunshine of our office. Always smiling, she develops the production alongside Ana once Lea finishes the prototypes of a collection. She makes sure that all the details finely thought by Alix Petit shows on the garments that you will order next.
Marine joined Heimstone 5 years ago. Within our team, she is considered the ambassador of Heimstone, making the brand shine. She discovered Heimstone in its early days and it was love at first sight! She now knows everything there is to know about Heimstone and is also the queen of mix & match to create the perfect Heimstone look.
Marine is in charge of our Parisian Boutique and all sales development.
Alongside Marine, she represents the store's welcoming committee and transports you into an intimate cocoon, filled with kindness. She has been with Heimstone for a few months and immediately embraced the Heimstone style. Having learned from the best, aka Marine, she accompanies you in creating your signature Heimstone looks in mix and match.
Sandrine Masse Lapostolle
Sandrine deploy her magic in the shadows. She is the person who pilots our website and our customer service. Animated by the beauty in its entirety, she makes you discover our universe through our website Product highlights, homepages, special pages, she manages her projects to make your feel the real Heimstone experience. Despite the very technical aspect of her missions, Sandrine is passionate about the human dimension of her job. Emphatic and with her big Canadian heart, we can't count the number of times she's hung up with one of you excited and elated.
Customer Service Assistant
She is the face and ears of Heimstone. In charge of customer service, Oceane is there to guide and advise you in your purchasing process, whether by email, chat or phone.
She also brings back all your remarks concerning the products so that Alix, the collection team and especially the production team can also have a follow-up of your suggestions. Without her, there will not have any links betweens your comments and suggestions. Without her, there would be no link between your comments and suggestions and the creation of our products.
Image Assistant Manager
She arrived as a production intern with Anastasia in July 2021. Her greatest strength? Her determination.
This has allowed her to become Heimstone's Image Assistant Manager, responsible for the production of the brand's creative content. It is thanks to her that the campaigns are so beautiful.