On this episode of TheBoldWay Podcast, hosted by Adrien Garcia, Alix takes us behind the scenes of her business journey, sharing both her triumphs and her challenges. She reveals how she’s navigated the complexities of inventory management, redefined her business model amidst crises, and embraced her passion for sport to inspire her dynamic campaigns and collections. Alix dives into the importance of brand identity, rigorous cash flow management, and the growing influence of artificial intelligence. She also shares insights into building customer loyalty, adapting to social and economic changes, and maintaining balance between work and personal life. Tune in for a motivating conversation about resilience, creativity, and the champion mindset that drives her forward.