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OPINION | 18.05.2025

OPINION | 18.05. 2025
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CREATOR’S TRUTH: WHAT ENTREPRENEURSHIP TAKES WITHOUT ASKING.

There's a weight to creation that few understand until they've carried it themselves. Every morning, we wake to the same reality: today's effort directly determines tomorrow's survival. No safety nets, no guaranteed paychecks. Just the constant, invisible pressure to generate value from nothing but our own conviction. In this reflection, we speak openly about the true cost of running an independent brand today. The economic challenges, the spotlight that favors the giants, the reality that passion alone isn't enough, and why support matters more than algorithms. This is our truth and the unspoken reality of countless entrepreneurs who continue to build despite uncertainty, solely through the tangible support of those who choose to buy from them.

Being entrepreneurs in today's landscape means moving forward despite uncertainty, in an economic environment that has remained unstable for two years straight. We operate in a system that protects the giants while the smaller structures, the ones built on passion and purpose, quietly fight their battles away from the spotlight. On social media, we scroll past endless celebration of luxury powerhouses that already command global attention and support. But who's talking about brands like ours? Self-funded, artisanal companies surviving purely through the conscious choice of our customers to support us not with likes or comments, but with actual purchases.

THE UNSEEN STRUGGLE

Let's speak plainly: no matter how beautiful a brand's vision, how genuine its story, success ultimately comes down to revenue. And when women don't return to buy, when the economy continues to drag, even the most fervent passion begins to question its purpose. This isn't a complaint, it's a reality check. Creating isn't enough. Being different isn't enough. Being loved isn't enough. People need to buy for the brand to live.

 

We continue because we believe in what we create, because despite the exhaustion, the doubt, and the sleepless nights, there remains a fire inside that refuses to be extinguished. We persist in the belief that another way of creating, selling, and existing is still possible in this industry. But we need to say it clearly: the survival of an independent brand doesn't depend on algorithms or engagement metrics, it depends on you. On tangible support rather than digital validation.

HANDS THAT BUILD

If our hands appear clean and steady in the photos you see, know that they've been deep in the dirt and grease every day for fifteen years. They aren't decorative; they build, they hold, they hope. And sometimes, they tremble. But they cannot hold on alone. These words aren't just ours, they carry the unspoken truth of countless entrepreneurs silently persevering while the ground shifts beneath them. In a time when few are addressing these realities, we've chosen to step directly into this conversation. 

 

"Those hands look pretty manicured. No calluses, no grease under the nails. But these hands? They’ve been in the dirt every single day for the past 15 years. Not the kind of dirt you wash off. The kind that lives in invoices, production delays, product prototypes, sleepless nights, and a hundred silent pivots that no one ever claps for. These hands build, shape, hold, release. They plant ideas, pull weeds, and push limits. They’ve held fear. They’ve signed deals. They’re holding it all together when everything felt like it’s falling apart. Entrepreneurship isn’t glamorous. But it’s real. And these hands they’re proof of the work you’ll never see on Instagram."

 

Alix Petit
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Title

CREATOR’S TRUTH: 
WHAT ENTREPRENEURSHIP TAKES WITHOUT ASKING.

There's a weight to creation that few understand until they've carried it themselves. Every morning, we wake to the same reality: today's effort directly determines tomorrow's survival. No safety nets, no guaranteed paychecks. Just the constant, invisible pressure to generate value from nothing but our own conviction. In this reflection, we speak openly about the true cost of running an independent brand today. The economic challenges, the spotlight that favors the giants, the reality that passion alone isn't enough, and why support matters more than algorithms. This is our truth and the unspoken reality of countless entrepreneurs who continue to build despite uncertainty, solely through the tangible support of those who choose to buy from them.

Being entrepreneurs in today's landscape means moving forward despite uncertainty, in an economic environment that has remained unstable for two years straight. We operate in a system that protects the giants while the smaller structures, the ones built on passion and purpose, quietly fight their battles away from the spotlight. On social media, we scroll past endless celebration of luxury powerhouses that already command global attention and support. But who's talking about brands like ours? Self-funded, artisanal companies surviving purely through the conscious choice of our customers to support us not with likes or comments, but with actual purchases.

THE UNSEEN STRUGGLE

Let's speak plainly: no matter how beautiful a brand's vision, how genuine its story, success ultimately comes down to revenue. And when women don't return to buy, when the economy continues to drag, even the most fervent passion begins to question its purpose. This isn't a complaint, it's a reality check. Creating isn't enough. Being different isn't enough. Being loved isn't enough. People need to buy for the brand to live.

 

We continue because we believe in what we create, because despite the exhaustion, the doubt, and the sleepless nights, there remains a fire inside that refuses to be extinguished. We persist in the belief that another way of creating, selling, and existing is still possible in this industry. But we need to say it clearly: the survival of an independent brand doesn't depend on algorithms or engagement metrics, it depends on you. On tangible support rather than digital validation.

HANDS THAT BUILD

If our hands appear clean and steady in the photos you see, know that they've been deep in the dirt and grease every day for fifteen years. They aren't decorative; they build, they hold, they hope. And sometimes, they tremble. But they cannot hold on alone. These words aren't just ours, they carry the unspoken truth of countless entrepreneurs silently persevering while the ground shifts beneath them. In a time when few are addressing these realities, we've chosen to step directly into this conversation.

 

"Those hands look pretty manicured. No calluses, no grease under the nails. But these hands? They’ve been in the dirt every single day for the past 15 years. Not the kind of dirt you wash off. The kind that lives in invoices, production delays, product prototypes, sleepless nights, and a hundred silent pivots that no one ever claps for. These hands build, shape, hold, release. They plant ideas, pull weeds, and push limits. They’ve held fear. They’ve signed deals. They’re holding it all together when everything felt like it’s falling apart. Entrepreneurship isn’t glamorous. But it’s real. And these hands they’re proof of the work you’ll never see on Instagram."

 

Alix Petit
Title

BACK TO ARTICLES
Title